Natural, relatable, and strategic photography + integration for small businesses and personal brands
Charlottesville, VA brand photography + Strategy
Leah O'Connell
charlottesville photographer
The photos on your website and your marketing materials set the tone - let's make sure the vibe is right.
With strategicly planned sessions and support to implement your images across your marketing channels, your brand photos have the power to become magnetic.
Marketing has never been simpler.
The future of branding is real.
Basic photos + white backdrops
drinking coffee in bed with a laptop
boring headshot sitting behind a desk
It feels like she really wants to capture what makes my business unique. Communication before our sessions allowed me to just relax and enjoy during the shoots.
"I've now had 3 sessions with Leah and the experience and photos have been fantastic each time.
Casey - The MOvement Barn
Brand photos are more than a cute headshot.
I bring the brand's goals into alignment with the shoot, embrace what makes them approachable and unique, and showcase their most valuable asset — the people.
$750
- Discovery + strategy consult
- 30 minutes
- 30-40 final edited images
- one location within 20 minutes of Charlottesville
- *all digital downloads with rights to reproduce*
best for quick content updates, seasonal imagery, headshots, solo small business or teams of 3 or less
Petite
$1200
- Discovery + strategy consult
- 60-90 mins
- 60+ images
- one location within one hour of Charlottesville
- *all digital downloads with rights to reproduce*
perfect for a brand overhaul, more creative direction and/or styling, a new business launch, multiple outfits or locations, a variety of products and services, and small creative teams
Full
Photography collections
The Foundations plan
the shoot
Before
The shoot
Based on what we've created for the brand goals and visual identity, we'll pull it all together for a shoot that is styled to align with the strategy and helps your whole vibe hit home.
- A target audience analysis deep-dive + outlined profiles
- Competitive analysis and market positioning
- Visual brand mood board
- Brand voice + messaging framework
- Target audience profiles
- Brand voice/tone guidelines
- Platforms, tools, and publishing recommendations that fit with your marketing goals, strengths, and availability
Complete a comprehensive brand questionnaire to help me get to know the heart and work of your business, & I'll take it from there! I'll transform your vision into a clear brand strategy that will fuel your future content, copy, photography, and vibe with consistency and creativity.
- up to 90 minutes of shooting with multiple outfits at any location within 1 hour of Charlottesville. VA
- all final edited digital files included for unlimited use in any capacity
Includes:
Some clients have a clear brand direction already and just need new photos. But others need brand clarity first before they can plug photos into the equation. For those clients, I offer the Brand Foundations Plan - a strategic deep-dive that ensures every photo we make has intention and a cohesive brand strategy to back it.
One Step Further
the shoot
After
- Custom Canva brand graphics kit to visually support content strategy with up to 8 templates
- The Website Copy Guide (doc of revised and/or new copy for your main website pages that aligns with your imagery, updated market positioning and tone.
- Set of up to 10 full social media posts with captions and visuals that support your brand direction to integrate into your marketing.
Avoid the stall of not knowing what to do with your photos once you have them! With the Integration add-on, I'll do the legwork of integrating your new photos strategically into social media and other brand touchpoints so you can keep doing what you do best!
Includes:
Optional Add-On: Integration
Photography + Brand Strategy
Includes:
$2000
$500
- Michelle
"This is fantastic! We cannot stop raving about the photos. They completely capture the essence of Bottle House."
Reach out to get started
Serving local businesses and creatives like:
Thomas Jefferson's Monticello
Mothertree moms
Bottle House
Green Bean Baby Boutique
Storyhouse real Estate
All things montessori Podcast
The Movement Barn
Anna Beacher (writer)
Magen Caplinger (virtual assistant)
Yolanda Coles Jones
Chloe Hawkins (artist)
Ascent Financial
Katherine Schellman (author)
and more
Leah O'Connell is a photographer in Charlottesville, VA.
She is available for travel primarily on the East Coast, but is open to anywhere you call home.
Leah has photographed families for nearly 20 years all across the United States and has been featured in print publications such as Harvard Magazine, Click Magazine, and Heartful Magazine.